Money equals power and power equals the opportunity to speak and be heard. Therefore it doesn't really bother me when companies or people with both money and power use their lime light to stand behind something they believe in. However, it saddens me to know that many use their super powers for evil.
I disagree with Ann Kaplan, research director of Giving USA who says, "Companies by nature are not philanthropic. They are giving to advance their business interests." It is unfair to put a dark cloud over the entire idea of "cause marketing" I feel that there some "do-gooders" out there with the right intentions. Maybe there should be tighter restrictions and regulations enforced? But I feel that it is important not to heavily criticize the effort. These campaigns are itsy bitsy baby steps in the right direction. The 1.2 million dollars that Ben and Jerry donated in '99 could've just as easily been used to buy a new company yacht.
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