socially responsible advertising

i thought it was pretty interesting that many of the companies discused in this writing support charities and/or causes that are directly related to the negative press and issues the company has recieved. one of the most obvious examples of this is denny's diversity campaign following a lawsuite about the company discriminating against african-american clientele. its funny that these companies don't support issues like this until they absolutely have to, or in the case of denny's, to save their reputation. what at first seems to be a genuine outreach to the community is really just another way to make money. on one hand, i suppose a good deed is still a good deed regardless of the motives behind it, but then on the other hand, it does prove that people will do anything for money. its frustrating when companies like levi's and reebok still use sweatshops and child labor, and to the public they present themselves as supporting causes like amnesty international. its incredibly hypocritical and its frustrating to see that businesses in the united states will stoop to this level to increase profits. they'd do anything for a buck. they can justify exploiting people who have no power to get themselves out of a near slave-like situation because at the end of the year they've made 4% higher profits than the year before. they amount the donate to charities and good causes is tiny in relation to the amount of money the business makes in profit.