word cool

I remember using a word "cool" a lot in hight school. Cool was cool. And it's insane how clothing companies were projecting on teens and on people in general. I think couple years back we were easily impressed with celebrities and billionaires having fun and doing something extreme. And of coarse that would raise up the attention of the people and they will say that he/she is cool, I want to go to that store. Like for example the playboy brand projects sexuality and i think the playboy bunny is cool, here we go I said it. So, i think we are all influenced.
I liked the insight about Tommy Hilfiger. Because it's just shows straight out how he lauched his business. I think it was smart to supply Snoop Dog with tennis shoes including probably many other celebrities, spoil them some more. But if it gets the promotion and branding out, you are on a right track. Just like hiring people to spread out the word, everythig is a strategy.