in this initiative, nutter and the mayor’s office of sustainability have set goals in five areas: energy, environment, equity, economy, and engagement.
--- some of the things they wish to achieve being:
. increase the amount of recycling by residents to 25% by 2015
. divert 70 percent of solid waste from landfills
. install public space recycling containers in center city
. etc
greenworks philadelphia outlines nutter’s ideas and initiative plans.
one of their tactics, as mentioned above is to increase the amount of recycling through public engagement. the evidence of this idea is the utilized by the “mural arts program recycling truck project.”
in this project, graphic designers are basically decorating these recycling trucks with graphic wraps featuring environmental textile designs.
while i think this is a neat idea, im not so sure that i would “get it” if i merely saw a pretty truck driving by with no explanation.
i almost feel like this is an only half-way finished project. it seems to me that some supporting text somewheres would help in this endeavor. even as simple as a putting “RECYCLE” on the side of the truck in addition to the design.
in addition, what is it about an embellished truck that is going to make me want to recycle? i can think this concept is cool all day long, but if i have a plastic bottle and the closest thing to me is a trash can, what about this truck is going to make me thing-- “hey, i should find a recycling bin.”
i don’t know. what do you think?
8 comments:
well, i think that i am inspired by people who care and I am affected very much by the visual things that surround me. so if i see that a truck is being equipped and being visually revamped because my city cares about the environmental impact it is making, i am going to say to myself, my city cares, i want to care! I want to recycle because the recycling truck looks like it wants me to recycle. I really am being serious, I'm not trying to be silly. It makes me want to care when I know that others care and I think that these recycling trucks do that for me.
I think that the idea is good. Taking something that is generally associated with waste (trash & recycling trucks) and making them something that is visually appealing. I'm not really sure how much I like the flower wraps but I'm sure there could be some variation in the design of the graphics. Also, I agree with jessica statement about this making a statement about the care for the citizens within the area. It shows that your city cares enough to make the area a little nicer to live in and look at.
I don't know if I agree so much as to it's effectiveness in promoting recycling. I feel that it is directed to a younger audience but that the intent may not be completely there. However to that extent I feel that it does obviously present a visual presence that stops one and makes one ponder it's purpose- so to that effectiveness "good job" but they are garbage trucks not recycling trucks...and maybe the idea pulls the notion of recycling but for me it reminds me maybe that "oh look it's trash day again don't forget." I feel it can be a bit misleading and confusing to a certain extent.
re-reading the post, it said that they were recycling trucks but they look like any other garbage truck i've seen just more visually appealing.
I think this is a good idea if you want to revamp a recycling truck, but promoting recycling or trying to get more people to recycle this just doesn't say that to me.
After this program has been going on for awhile I would like to see the numbers and see if there will be any difference since they are trying to increase the amount of residents who recycle.
hmmm why don't we decorate the truck with nice type stating statistics on what recycling will do for you or better yet maybe what happens if you don't recycle. I think it would more of an impact on me if I saw that instead of this pretty colorful truck. Just a thought.
It's nice to see some graphics on a recycling truck.
I think that the organic forms on the truck will be enough for people to make a connection to the environment without supporting text. They are going to have to do a lot more to green up their city, but it's a start.
yeah, i don't get it either. if i were driving down the street and saw this, I would pretty much just say "wow, thats an ugly floral graphic. I think the space could have used a little better, maybe just big type that says "put less in me."
the art is interesting and seems to be trendy popular right now, using vectors with florishes. i think it would be better to inform than to just make a pretty picture. having worked in a city that had trash trucks, i can honestly say that those graphics will last about a month before the stuff inside erodes them off.
TIM--- why would a recycle truck say "put less in me?" --- ?
Post a Comment