This article reveals Adbusters' first leap towards purchasing airtime in Canada to express their opinion. I've been curious about the situation of why they were denied the right to purchase time in the first place. Is it because their ad campaigns are against consumerism and that might make other corporations who have purchased time on CBC and Global Television Network a little upset at the opposing claims? That Adbusters might make an impression on the average consumer? Why not allow that diversity when they allow competing car companies to purchase time slots on the same network, and bus advertisements. They compete with each other. They take away business form each other.
A quote that caught my eye that is giving Adbusters the momentum towards making a change is the following :
At issue in this groundbreaking case is the right of Canadian citizens to have (as stipulated by the Canadian Broadcasting Act) “a reasonable opportunity … to be exposed to the expression of differing views on matters of public concern.”
What constitutes a "matter of public concern?"
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What constitutes a "matter of public concern?"
- corporate media control
- global warming (aka euphemistically as "climate change")
- the war in iraq
- the war in afghanistan
- the future of energy
- economic collapse
- capitalist irresponsibility/greed
- rapid honeybee decline
- corporate agricultural practices
- access to healthcare for americans
- heart disease in america
- obesity rates in america
- consumer culture
shall i continue...
regardless, YAY ADBUSTERS!
finally someone recognizes what is really meant by "public discourse" in our media. still, i'm sure it costs tons of money to get an ad on-air -- at least it does in the u.s., which is a major hurdle for anyone other than huge corporations to voice an opinion about anything.
airtime's getting cheaper as new, more effective media channels emerge. i think this stems more from fiscal desperation on the part of television network broadcasting than any legitimate concerns about "public discourse."
I am glad that adbusters was awarded the right purchase airtime to express their opinions on consumerism. It is about time we see some different ads on television that are not just trying to sell us things we don't need. Television has become one giant infomercial. I am curious to see what campaign they will run first.
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