"What influence do we really have?!" At this point in the article I begin getting alittle steamed... Well I think; we communicate, spread messages inform and on some level educate. We promote for a cause, and help better individuals lives through the art or designwork itself and perhaps even (if we are lucky) through boosting sales. This may not be on such an entirely grand level, but some work is personal and other work is to pay the bills.
But (as i keep reading) I suppose it was justified to contrast the idea of reality branding.. Strategy indeed, reflecting the real values of real goods. No attempt to revolutionize the business. Hasn't this been what is in our minds now? Well atleast mine.
The reading seems a little obvious- but generally needs to be stated in a world of change your life banding approaches.
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