Why do i keep thinking the same things about these articles?
While moving toward "reality branding" is a noble effort, how is a major overhaul in the design world going to take effect without the participation of everyone? The rose colored glasses need to come off. No one is willing to sacrifice their cushy job for an experiment in truthful branding. While a pro-bono piece for a good cause and a little recognition maybe not produce a paycheck, further down the line it may warrant that big raise. For this whole paradigm shift in design to take place, there needs to be a concensus among the design community.
In one part the article the says something along the lines of: "if the product sucks and isn't serious, don't advertise it like it is". True. And ideally, that's what would happen. But who the hell is going to buy the less serious, silly, truthful product over the one that looks flashy and important. Unfortunately, people do judge books by their covers. And if your cover sucks, don't expect it to make it to the best seller list.
/my $.02
//can i get change back?
Subscribe to:
Post Comments (Atom)
3 comments:
"Never doubt that a few committed individuals can change the world. Indeed it is the only thing that ever has" Margaret Mead
"But who the hell is going to buy the less serious, silly, truthful product over the one that looks flashy and important."
the same people who buy always save, diet rite, and sam's choice. virtually every market is price-scaled (good, better, best). all "reality branding" is asking is for honesty, which is all any conscientious designer should be interested in. to live in a world where we expect everything to be disingenuously overdesigned is a sad prospect.
obviously there is a market for lower-tier products, or all we would see is gourmet food and armani clothes. i've personally seen amazing design work for totally sucky bands and it reeks of "poser" to me. all style and no substance. if the band's no good, just say, "yeah, i'm really busy", and maybe they'll end up doing it themselves. i hate having to live in a world of dishonest design, and refuse to design things that contribute to it.
i'm not doubting the commitment of a few individuals. what i'm doubting is the ability of said few individuals being able to completely revamp design conventions. people like you, tyler, are not designing dishonestly because you have made an individual commitment not to, are entirely commendable. however, there are less people like out there than there are money-grubbing vultures who could give two shits about dishonest design.
like i've said before, it's a noble effort to commit yourself to, but not everyone is willing to sacrifice their corner office for the betterment of society.
Post a Comment