GoGuerilla

While I was in Philadelphia my new found awareness of all the ads I'm seeing, and wanting to know where they come from led me to this company. Visit www.goguerilla.com to visit the GoGuerilla site or their niche counterpart GoCards. EVERYTHING that I picked up in Philly these people had made into incognito, or conversely loud and obnoxious advertising space. The GoCards are mounted in stores and restaurants on neat little racks for you to take for free... but during my stay I encountered GoToothpicks in restaurants, GoGlasses (advertising cheap airline tickets), GoCoaters, napkins, matches in bars, GoModels on the street, and probably more that I couldn't absorb. It's particularly interesting to read the sections where they try to explain what guerilla media is, and why it would help your business. There is also a casestudy section.
Check it out.